01 / Michael Middleton

Engineer and product sustainability expert

Create what you wish existed.

We can make products in a way which doesn't cost the Earth.

I'm working to develop products, business models and incentive structures that make the sustainable choice… the desirable choice.

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About me

Select a role to see my expertise in that area.

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Using science & systems thinking to drive changes that actually move the needle on climate change.

Skills & experience:

Product sustainability:

Design for sustainability
Life cycle assessment
Plastics, paper & composites
Circularity & takeback schemes
Regulation (ESPR, PPWR, EPR)

Corporate sustainability:

Carbon accounting
Decarbonisation strategy
ESG certification (Ecovadis, CDP, SBTi)
Regulation (SECR, ESOS)

Designing better products for people and for the planet.

Skills & experience:

Product strategy & market fit
Concept development
CAD
Design for manufacture
Material selection
Prototyping
Metrology, testing & validation
Manufacturing scale up

Automating my life.

We're in the midst of a technology revolution which is democratising digital creation. The only limit is your imagination.

I'm working with fellow AI enthusiasts (and an army of agents) to build the digital products I've always wanted, but have never had the time to build…

…until now.

Scroll down to see my projects ↓

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Projects

My work spans consumer and healthcare sectors, but I'll work on anything cool.

Line drawing of two injector pens, one shown in cutaway, with coral caps

2025

Circular healthcare system

Developed a takeback scheme for a global medical device manufacturer.

Line drawing of a capsule coffee machine with a glass of espresso and three coral capsules

2024

Design for sustainability

Reduced the carbon footprint of a flagship coffee machine by 26%.

2021

Surgical robot

Developed (as part of a large team) a robotic surgery system. I was on the instrument team (the snake-like arms).

Line drawing of a cordless vacuum cleaner with coral highlights

2020

High volume plastics tooling

Designed injection mould tools for high volume thermoset and thermoplastic parts.

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Contact

Request a copy of my CV, ask about a project, or just say hello.